Lista por Departamento/Programas - Department / Program List

• Adobe Photoshop

• American Association of Advertising Agencies

• American Marketing Association

• American Pro Se Association

• Advertising and Marketing Review

• Association for the Advancement of Relationship Marketing

• Association for Geographic Information

• Association for Retail Technology Standards

• Canadien Association of Chain Drug Stores

• Channel Conflict in the Net Economy

• Channel Conflict in Net Economy II

• CIA World Fact Book

• Clipart Universe

• Comercio Justo: Anuario

• Council of Logistics Management

• Creative Public

• CRMExchange

• Customer Relationship Management

• Customer Relationship Management

• Data Interchange Standards Association

• Digital Channel Conflict

• Directory of Great Deals

• E-Commerce World

• Economic Development Directory

• The Economist Newspaper (articles by subject)

• EconSources

• Encyclopedia of Psychology:  Consumer

• Franchise and Distributor Law

• Franchise Law Team

• Free Companies Annual Reports

• Geospatial Information and Technology Association

• IMEX Exchange

• Institute for Supply Management

• Intelligent Consumer Behavior

• International Association of Department Stores

• International Association of Pharmaceutical Wholesalers

• International Society for Neo-institutional Economics

• International Trade Administration

• Journal of International Business Studies

• JurisCom.net

• Marketing

• Materials Management and Distribution

• National Association of Wholesaler-Distributors

• National Trade Association

• Nielsen Media Research

• North American Retail Dealers Association

• OXIDE

• Pegasus Web

• Pepper + Rogers Group

• Prentice Hall

• Principales Leyes Antimonopolistas de Estados Unidos

• Strategic Alliances Organization

• Trade Channel Organization

• Transaction Cost Economics

• Union Europea

• U.S. Metric Association

• Universal Currency Converter

• Upslide.com

• Vanderbilt Center for Environmental Management

• Vocabulario Técnico de Marketing e Internet de Mar Monsoriu

• Web Growth

• Web Trade Center-Online Magazine

• World Business News

• World Chambers of Commerce

Artes Gráficas  (MKTG 3241)

• Adobe Photoshop

• Clipart Universe

• Creative Public

• Pegasus Web

Canales de Distribución  (MKTG 3243)

• American Association of Advertising Agencies

• American Pro Se Association

• Amway Distributors

• Association for Geographic Information

• Association for Retail Technology Standards

• Association for the Advancement of Relationship Marketing

• Canadien Association of Chain Drug Stores

• Channel Conflict

• Channel Conflict in Net Economy I

• Channel Conflict in Net Economy II

• CIA World Fact Book

• Council of Logistics Management

• CRMExchange

• Customer Relationship Management

• Customer Relationship Management

• Data Interchange Standards Association

• Digital Channel Conflict

• Direct Selling Association

• E-Commerce World

• Economic Development Directory

• EconSources

• Franchise and Distributor Law

• Franchise Law Team

• Geospatial Information and Technology Association

• IMEX Exchange

• Institute for Supply Management

• International Association of Department Stores

• International Association of Pharmaceutical Wholesalers

• International Franchise Association

• International Society for Neo-institutional Economics

• International Trade Administration

• Materials Management and Distribution

• National Association of Wholesaler-Distributors

• National Trade Association

• North American Retail Dealers Association

• Pepper + Rogers Group

• Strategic Alliances Organization

• Trade Channel Organization

• Transaction Cost Economics

• Universal Currency Converter

• Upslide.com

• U.S. Consumer Price Index

• U.S. Metric Association

• U.S. Producer Price Index

• Vanderbilt Center for Environmental Management

• Web Growth

• World Chambers of Commerce

Conducta del Consumidor  (MKTG 2223)

• The Psychology of Consumers: Consumer Behavior and  Marketing Strategy

• Intelligent Consumer Behavior

Etica en el Mercadeo  (MKTG 3240)

• American Marketing Association

• Marketing

• Prentice Hall

• Working Values: Ethics and Compliance Training and Consulting

Gerencia de Ventas  (MKTG 3235)

• American Marketing Association

• Manage Smarter

• 7 Secrets to Successful Sales Management

Gerencia del Producto  (MKTG 4246)

• American Marketing Association

• Manage Smarter

• Marketing

• 7 Secrets to Successful Sales Management

Gerencia Estratégica de Mercadeo (MKTG 2220)

• American Marketing Association

• Directory of Great Deals

• Marketing

• Manage Smarter

• PROMO Magazine

• 7 Secrets to Successful Sales Management

• Wall Street Executive Library

Internado  (MKTG 4910)

• American Marketing Association

• Marketing

• Prentice Hall

Introducción al Mercadeo  (MKTG 1210)

• American Marketing Association

• Marketing

• PROMO Magazine

• Wall Street Executive Library

Investigación de Mercadeo  (MKTG 4243)

• American Marketing Association

• Prentice Hall

• Wall Street Executive Library

Investigación de Mercadeo Avanzado (MKTG 4249)

• Ad Council

• American Marketing Association

• Prentice Hall

• PROMO Magazine

• Wall Street Executive Library

• Wilson Learning

Mercadeo de Pequeños Negocios (MKTG 4248)

• American Marketing Association

• Marketing

• 7 Secrets to Successful Sales Management

• Small Business Administration

• Small Business Development center

Mercadeo de Respuesta Directa  (MKTG 3242)

• Ad Council

• American Marketing Association

• Prentice Hall

• Wilson Learning

Mercadeo de Servicios  (MKTG 3237)

• American Marketing Association

• Marketing

• Prentice Hall

Mercadeo Estratégico  (MKTG 4247)

• American Marketing Association

• Marketing

• Prentice Hall

Mercadeo Internacional  (MKTG 4244)

• American Marketing Association

Mercadeo Social  (MKTG 3239)

• American Marketing Association

• Cruz Roja de Puerto Rico

Mercadeo y el Comercio Electrónico  (MKTG 4245)

• American Marketing Association

• Directory of Great Deals

• Manage Smarter

• Marketing

• PROMO Magazine

• 7 Secrets to Successful Sales Management

• Web Trade Center-Online Magazine

Periódicos

• La Opinión

Principios de Publicidad  (MKTG 3238)

• Ad Council

• Prentice Hall

• PROMO Magazine

Promoción  (MKTG 3230)

• Advertising Age

• American Marketing Association

• Web Trade Center-Online Magazine

Relaciones Públicas en la Organización  (MKTG 3233)

• American Marketing Association

• Pitney Bowes

Venta al Detal  (MKTG 3236)

• American Marketing Association

Venta Personal  (MKTG 3234)

• Ad Council

• PROMO Magazine

• Wall Street Executive Library

NOTA:  El desarrollo de esta colección responde al Programa de Mercadeo BBA ofrecido en la Universidad Interamericana de Puerto Rico, Recinto de Ponce.

 

NOTE:  This collection meets the specifications of the Marketing BBA Program offered at the Inter American University of Puerto Rico, Ponce Campus. 

© 2003 UIPR - Recinto de Ponce C.A.I. El Centro de Acceso a la Información mantiene esta colección para su información, educación y comunicación. No se puede distribuir, modificar, transmitir, reusar, o utilizar el contenido de esta colección para propósitos públicos o comerciales, incluyendo el texto, imágenes, audio y video, sin la autorización escrita del Centro de Acceso a la Información.

Para preguntas o sugerencias: webcai@ponce.inter.edu 
Copyright © 2003 Universidad Interamericana de Puerto Rico

© 2003 UIPR - Ponce Campus - C.A.I.  The  Information Access Center [CAI] develops and maintains the collection for your information, education and communication.  You may not  distribute, modify, transmit, reuse, repost, or use the content of the Collection for public or commercial purposes, including the text, images, audio and video, without the Information Access Center's written permission.

Questions and Comments: webcai@ponce.inter.edu 
Copyright © 2003 Inter American University of Puerto Rico