Proyecto Tesis (Disertación)

A CROSS-CULTURAL COMPARISON OF ETHICAL ATTITUDES OF MARKETING MANAGERS: PUERTO RICO AND THE UNITED STATED
 

 

Presented to the

Faculty of Argosy University/Sarasota

 

In partial fulfillment of

the requirement for the degree of

 

Doctor in Business Administration


 

by
Gino Franceschi Torres


March, 2006

 

ABSTRACT

    The first comparative study was conducted for investigating the cross-cultural comparison of ethical attitudes of marketing managers in Puerto Rico and the United States, and if the dimensions of Hofstede have some influence in the ethical attitudes.

    A descriptive research design was used in this investigation. A total of 254 subjects representing the SME of Puerto Rico and the AMA Chapter in South Florida, was used. All are marketing managers.

    A t-test analysis proved two thinks, first, that there no differences between the ethical attitudes of the marketing managers in Puerto Rico and in the United States and second, the dimensions of Hofstede’s do not have any influence in the ethical perception of the marketing managers in Puerto Rico.

Copyright Gino Franceschi Torres
       ALL RIGHTS RESERVED

 


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